Welcome to Signal Eight

We’re live

Signal Eight exists to help teams cut through the noise and actually make AI useful. This blog is where we’ll share what we learn along the way, practical ideas, tools, and stories you can use in the real world.

What you’ll find here

• Notes from the field: what’s really driving outcomes and what isn’t.
• Playbooks and workflows you can pick up and apply straight away.
• Strategy explained in plain English, from readiness to governance and cost.
• Hot topics and updates from the world of AI, with complex issues broken down into simple terms.
• A look behind the curtain as we build our AI-native sales CRM.
• The occasional link or template worth stealing.

Why “Signal Eight”

The name comes from Hong Kong’s Typhoon Signal No. 8, the alert that turns a normal day into one where everyone pays attention and gets ready. AI feels like that right now. The signal is flashing and the question is how we respond. Our job is to help organisations move from hype to action with clarity and confidence.

Who’s behind this

I’m Alex. I’ve spent 15 years in enterprise sales, data, and AI, working across APAC (including Australia and New Zealand) and EMEA and closing more than US$21M in deals. These days I run Signal Eight and co-organise AI Tinkerers Hong Kong & Greater Bay Area, a non-profit community for people building and experimenting with AI.

I started this company because I’ve seen both sides of the challenge: the pressure to deliver results quickly and the risks of moving without a plan. Signal Eight is about finding the balance.

What’s next

Expect a mix of practical guides, behind-the-scenes updates, and reflections on where AI is heading. We’ll keep it useful, clear and worth your time.

If you’d like these posts in your inbox, drop your email below. Or just reach out, I’d love to hear what you’re wrestling with and how AI fits into your plans.