Signal Eight is an AI-native CRM built for F&B suppliers.
Our values.
The principles that guide how we build Signal Eight and serve F&B suppliers every day.
Augment, don't replace
AI should make salespeople better, not redundant. Signal Eight handles the admin so your team can focus on what they're good at — building relationships and closing orders.
Simplicity over features
More features isn't better. Signal Eight does less, but does it well. Every capability earns its place by making your day easier, not more complicated.
Earned trust
Signal Eight explains its recommendations. You can see why an account is flagged, why a customer needs attention. No black boxes. No magic. Just useful information you can verify.
Signal Eight comes from years of selling into restaurants, bars, and hotels — and feeling the pain of scattered data and missed follow-ups firsthand.
Early days, open doors
Early users help shape the product and influence what gets built next. If you've been waiting for a CRM that fits F&B sales, this is your chance.